The University of Michigan placed the Coca-Cola Company on probation inand asked for an independent assessment of its operations in India.
So Coca-Cola is behaving unethically. A reporting procedure also got established and a non retaliation policy became formulated to protect complainants and witnesses.
The deonto means duty they focus on the process rather than consequences. This resolution received support from the workers union in Colombia and many other countries but the coca-cola company of directors rejected the proposal.
Coca-Cola is a much-admired company amongst its customers but they are still not perfect. The company should earn and maintain the trust of the members so that all stakeholders can ensure that their deeds are for the best interest of the company Trevino and Nelson, One of them is from University of Michigan.
Last but not the least in India a controversy aroused that there are pesticides and other harmful chemicals present in Coca Cola.