The plan allows a company to know as much as possible about the needs of its customers and gaps in the marketplace that need to be filled.
Section 5: Goals Setting and achieving goals is the hallmark of successful companies and is a critical element of your strategic plan. But as a business grows it may make sense to relocate the business -for example, to be closer to greater numbers of customers or employees with certain skills.
Alliance Management: Establish one new strategic alliance annually. All objectives should clearly indicate the timeframe that they encompass to provide a point at which the planning group can determine whether or not the objective has been achieved.
It may be that decision-making in some areas will be handed to others, or that processes which have worked well in the past will no longer fit with future plans. The location of the business - most small businesses are located close to where the owner lives.
This will reflect financing requirements, as well as factors such as staffing levels, premises and equipment. It can be tempting for owners or managers to overlook alternatives that are uncomfortable for them personally, but to disregard your options on these grounds can seriously compromise your strategic plan and ultimately the growth of your business.