Bocconi business planning

Product analysis. Communicating and presenting the business plan effectively. Suggested readings S.

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Work in team, interact in a constructive way, and think critically. Explain the relationship between the different business model activities, and how they relate to value creation and value capture for the business venture. Students are required though to integrate such material with their own reading and research in order to learn and collect needed information for the elaboration of the business plan they are required to carry out. The course looks at the various activities related to business planning, with a focus on the ambiguity and uncertainty of the market discovery process. Market analysis and customers segmentation. For non attending students S. Most of the class lectures draw directly from book chapters. Economic-financial projections. Analyses necessary to develop an effective business plan market, customers, and competitors analysis. Identify and explain how a particular innovation can create value for a target customer. Financial projections customer acquisition cost; customer lifetime value.

Understand the start-up and business planning process, and its practical utility. For non attending students S.

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The philosophy of lean start-up. Suggested readings S. Assessment methods. Henceforth, the course is designed around the following areas of business planning Identification of an entrepreneurial opportunity from the idea to the concept. For non attending students S. Product analysis. For non attending students Written exam with open, conceptual questions on subjects covered by indicated textbooks randomly and on possible short business cases. Analyses necessary to develop an effective business plan market, customers, and competitors analysis. Moreover, students are offered the opportunity to work on real startup projects and interact with their entrepreneurs. The course looks at the various activities related to business planning, with a focus on the ambiguity and uncertainty of the market discovery process.

What entrepreneurs and executives should do before writing a business plan, Prentice Hall - Financial Times, This course examines the key aspects of the process of starting up a new business, from the business idea generation to the design of a business model.

The philosophy of lean start-up.

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Costs and revenues: projections. The main objective of the course is to stimulate student's ability in understanding and managing the main issues inherent the process of starting and developing a new business, with a practice-oriented approach. The philosophy of lean start-up. Market, customers and competitors analysis. For non attending students S. Interpret the evidence from the tests to validate the key assumptions or reformulate them while designing the business model. Identify and explain how a particular innovation can create value for a target customer. This course examines the key aspects of the process of starting up a new business, from the business idea generation to the design of a business model. Strategy, formulation and business model definition. Opportunity identification and value proposition. Suggested readings S. No specific skills are required for enrollment. For non attending students Written exam with open, conceptual questions on subjects covered by indicated textbooks randomly and on possible short business cases. Course Content Summary The Start-up and the process of business planning. Most of the class lectures draw directly from book chapters.

Most of the class lectures draw directly from book chapters. Opportunity identification and value proposition. The main objective of the course is to stimulate student's ability in understanding and managing the main issues inherent the process of starting and developing a new business, with a practice-oriented approach.

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What entrepreneurs andexecutives should do before writing a business plan, Prentice Hall-Financial Times, Students also have the opportunity to work on real business ideas of startuppers or wannabe entrepreneurs who are in the process of developing their business plan and business model, and agreed to submit their ideas to the course for students to develop upon it a potential, workable business plan.

The process is highly uncertain; entrepreneurs need to apply some methods for successfully managing this discovery process.

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Financing the new venture and relationships with investors.

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